Media Mellow

 Your time is valuable, but so is social media. Here's what small business owners need to know to make the most of each platform. Social media marketing for small business is all about being strategic. While enterprise companies have the luxury of dedicated resources and time, small businesses need to be more agile, nimble, and creative. You can’t just throw money at a problem and hope for the best. You need to be smart about how you’re using social media to reach your target audience.Here are all the social media marketing tips you need to market your small business in 2023. Why use social media for your small business                   If you own a business, you’ve likely spent time researching social media marketing for small business. And for good reason. There are now 4.2 billion active social media users. That’s almost twice as many as there were just five years ago, in 2017. Those users spend an average of 2 hours and 25 minutes o...

In 2023, digital marketing is important for businesses, however small or big, but crucially important for students who want to make a career in marketing. Why and how? In this blog we discuss the importance of digital marketing for different parts of the economy along the pandemic timeline.  Before we go any further to understand the importance of digital marketing presently, you must learn about the scope of digital marketing in the future.  Scope of Digital Marketing  The beginning of digital marketing can be traced back to the time when search engines and social media became the first preferences of knowledge and interaction for audiences. Ever since the scope and importance of digital marketing have rapidly increased.  Businesses are turning to digital mediums for their branding needs as they see the target audience shift to search engines and social media. More so, with digital marketing, businesses are receiving trackable results, leads, and eventually sales....