Importance of Digital Marketing in Today’s World: 2023’s Scenario

In 2023, digital marketing is important for businesses, however small or big, but crucially important for students who want to make a career in marketing. Why and how? In this blog we discuss the importance of digital marketing for different parts of the economy along the pandemic timeline. Before we go any further to understand the importance of digital marketing presently, you must learn about the scope of digital marketing in the future. Scope of Digital Marketing The beginning of digital marketing can be traced back to the time when search engines and social media became the first preferences of knowledge and interaction for audiences. Ever since the scope and importance of digital marketing have rapidly increased. Businesses are turning to digital mediums for their branding needs as they see the target audience shift to search engines and social media. More so, with digital marketing, businesses are receiving trackable results, leads, and eventually sales....